Terms & Conditions

1. Who we are

Appoint Me is a product of GK Tools Ltd, a company registered in England & Wales, company number 16434833, registered office 483 Green Lanes, London, N13 4BS. We're registered with the UK Information Commissioner's Office, registration reference ZB899192 (opens in a new tab). In these Terms, “GK Tools”, “we”, “us” and “our” mean GK Tools Ltd. By creating a business account, or by booking an appointment through a business using Appoint Me, you agree to these Terms.

2. Definitions

• Business — a business, sole trader or other organisation that signs up for an Appoint Me subscription to take bookings from their own customers (a beauty studio, spa, clinic, therapist, barber, tutor, and so on).
• Customer — someone booking, paying a deposit, or buying a gift card from a Business through Appoint Me. To hold a customer account you must be at least 13; if you're under 18, use Appoint Me with a parent or guardian's agreement.
• Service — the Appoint Me booking application: the branded booking page, admin panel, customer accounts, and everything in between.

Some of these Terms apply only to Businesses (like subscription fees); some apply to everyone who uses the Service. Where it matters, we say which.

3. The service

Appoint Me is booking software for appointment-based businesses. A Business sets up their own branded booking page — services, staff, prices, opening hours, locations — and their customers book, pay deposits, buy gift cards, and manage their bookings through it. We don't run a marketplace: your booking page never advertises a competitor, and we don't take commission on what a Business earns through its booking page.

We may add, change, or retire features over time. Some features are enabled per Business depending on their plan.

4. Business accounts

To create a Business account you must:

• be at least 18 years old and have the authority to bind the business you're signing up;
• give us accurate information about you and your business, and keep it up to date;
• keep your password and admin access confidential — you're responsible for activity under your account, including anyone you invite as staff.

Each Business operates as its own private space on Appoint Me — its bookings, customers and settings are never visible to another Business. You choose your own booking policies, cancellation terms, and pricing — we don't set them for you, and we're not a party to the contract you make with your own customers for the services you provide. Your booking page acts for you, so the rules that protect consumers are yours to follow: show your business's real name and contact details, honour your customers' statutory cancellation rights where they apply, price honestly, and follow the review rules in these Terms. You are also responsible for any third-party service you connect to Appoint Me, such as an AI receptionist, and for the data it processes about your customers.

5. Subscription fees & billing

Appoint Me is £5 for your first month, then £50 per month per business, plus £40 per month for each additional location — unlimited staff and bookings included, and we don't take commission on what a Business earns through its booking page. You can cancel any month; there's no minimum term and no cancellation fee. GK Tools Ltd is not currently registered for VAT, so no VAT is charged on these prices. If we register, VAT will be included in these prices, not added on top.

You can pay your subscription by card, by Direct Debit from a UK bank account (both via Stripe) or by UK bank standing order, depending on what's available in your country. If you pay by card or Direct Debit, Stripe processes and stores your card or bank details on our behalf — we never see or store your full card number or bank account number (see our Privacy Policy). Direct Debits are protected by the Direct Debit Guarantee, which Stripe sends you when you set one up.

If a payment fails, we'll try to let you know and give you a reasonable chance to fix it before suspending your account. We may change our prices with at least 30 days' notice; if you don't agree, you can cancel before the new price takes effect. If you recommend Appoint Me to another business through your referral link, the reward is shown on your referral page. It applies only to genuine recommendations of businesses you don't own or run, it is taken back if the payment that earned it is refunded or charged back, and we may change or end the scheme for new referrals.

6. Booking payments

Some Businesses ask for a deposit to confirm a booking, or sell gift cards through their Appoint Me page. You pay these by card, on a secure payment page run by Stripe. The payment goes to the Business's own Stripe account: the money belongs to the Business you're booking with, not to us, and we take no commission on it. Your card details go to Stripe, never to us.

A Business can also take payment for your appointment itself: in cash, on its own card machine, with your card held to its phone (such as Tap to Pay on iPhone), or with a payment link it sends you by email or text message. Card payments taken this way also go straight to the Business's own Stripe account, and we take no commission on them. We keep a record of each payment and can send you a receipt for it on the Business's behalf.

A Business takes card payments through Appoint Me with its own Stripe account. Payment processing services for Businesses on Appoint Me are provided by Stripe and are subject to the Stripe Connected Account Agreement (opens in a new tab), which includes the Stripe Terms of Service (opens in a new tab) (together, the “Stripe Services Agreement”). By connecting a Stripe account, a Business agrees to the Stripe Services Agreement, as Stripe may change it from time to time, and authorises us to share information about it and its transactions with Stripe so that we can provide this.

7. Acceptable use

You agree not to:

• use the Service for anything unlawful, fraudulent, or harmful;
• try to access another Business's data, or another Customer's bookings;
• attempt to circumvent rate limits, bot protection (reCAPTCHA), or other safeguards we put in place;
• send spam, scrape the Service, or interfere with its normal operation;
• impersonate someone else, or provide false information when booking or signing up;
• post a review that is fake, that you were paid or given anything for without saying so, or that is about a visit you did not make, or ask anyone else to.

We may suspend or remove access for anyone who breaches this section, especially where it puts other users' data or the Service itself at risk.

8. Data protection & your responsibilities

If you run a Business on Appoint Me, you collect personal data about your own customers — names, contact details, booking history, and anything else you ask for. In UK GDPR terms, you are the data controller for that data: you decide why you collect it and how you use it, and you're responsible for having a lawful basis to do so, for handling your customers' data-protection requests, and for your own marketing and communications to them.

We (GK Tools Ltd) act as your data processor — we process that data on your behalf, under your instructions, to run the Service: storing bookings, sending confirmations, taking deposits, and so on. We only use it to provide the Service to you, we keep it secure, and we don't sell it or use it for our own marketing. Full detail on this split, and on the data we handle in our own right, is in our Privacy Policy. The full processor commitments we make to you are in our Data Processing Addendum, which forms part of these Terms.

9. Content & intellectual property

The Appoint Me name, the daisy mark, and the software itself belong to GK Tools Ltd. Nothing in these Terms gives you rights to them beyond using the Service as intended.

Anything you upload — your business name, description, photos, service list — stays yours. By uploading it, you give us permission to display it on your booking page and anywhere else the Service reasonably needs to show it (for example search results or your own admin panel), for as long as your account is active.

Reviews. After an appointment has taken place, the Customer who booked it can leave a rating and a review of the Business, with up to three photos or a YouTube or Vimeo link. Only someone with a booking that has taken place can review, and only once per booking. Reviews must be honest and about the Customer's own visit. A review appears on the Business's booking page as soon as it is left. A Business may not write reviews of itself, or offer anything in return for a review without that being shown, and it may not hide or remove a genuine review, including a critical one. A Business that believes a review is not from a real customer, is fake or is abusive can report it from its admin panel. Anyone can report a review or photo they believe is illegal, fake or harmful by emailing support@appointme.com. A reported review is taken off the booking page while we check it, for no more than 14 days. We check every report and tell the person who reported it what we decided. If we find that a review is not from a real customer of the Business, is fake, or is unlawful or abusive, it stays hidden or is removed; otherwise, or if we have not decided within 14 days, it is shown again. The Customer keeps ownership of their review and gives us and the Business permission to show it on the Business's booking page and anywhere else the Service needs to show it, for example the Business's admin panel or our apps.

10. Service availability & changes

We aim to keep Appoint Me available and fast, but we don't promise it will be available every second of every day — we may need to take it down for maintenance, and, like any software, it can have the occasional fault. We'll fix problems as quickly as we reasonably can.

We may update the Service from time to time as we add or improve features. Where a change to these Terms is material, we'll give Businesses reasonable notice (for example by email) before it takes effect.

11. Suspension & termination

You can close your Business account at any time, from your profile in the dashboard or the Business app, or by emailing us; see Deleting your account for exactly what happens. We may suspend or close an account that breaches these Terms, that we reasonably believe is fraudulent, or where payment has failed and gone unresolved for a reasonable period. Where we can, we'll give you notice and a chance to put things right first.

If a claim is brought against us because of content you posted, data you collected unlawfully, or instructions you gave us that break the law or these Terms, you will cover our reasonable losses, including the cost of dealing with the claim.

When an account closes, we retain your data only as long as described in our Privacy Policy — 30 days, during which you can ask us for a copy of your data, then only what accounting/legal rules require, then deletion.

12. Liability

Nothing in these Terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that can't be limited under English law.

Beyond that, our total liability to you arising from your use of the Service is limited to the amount you've paid us in subscription fees in the 12 months before the claim. We're not liable for indirect or consequential losses — for example lost profits or lost business — and we're not liable for the acts of a Business you book with, or for a Business's failure to honour a booking; that's a matter between you and them.

If you use the Service as a consumer, nothing in these Terms excludes or limits our liability where it would be unlawful to do so, or affects your statutory rights; we remain responsible for foreseeable loss caused by our failure to use reasonable care and skill. The cap above applies between us and Businesses.

13. Changes to these terms

We may update these Terms as the Service evolves. The version in force is always the one published at this address, dated at the top. Material changes affecting Businesses will be flagged by email with reasonable notice.

14. Law & general

These Terms are governed by the law of England & Wales, and any dispute will be dealt with by the courts of England & Wales. If you are a Customer using the Service as a consumer, you keep the protection of the law where you live, and you can bring a claim in your local courts, including in Scotland or Northern Ireland. These Terms, the Privacy Policy and the Data Processing Addendum are the whole agreement between us about the Service. If a court decides part of these Terms cannot be enforced, the rest still applies. We can transfer our side of these Terms, for example if the business is sold, and will tell you first; you cannot transfer yours without our agreement. We send notices to the email address on your account, and you can send notices to support@appointme.com. The clauses that should reasonably survive the end of an account, including this one, do.

15. Contact

Questions about these Terms? Email support@appointme.com or write to GK Tools Ltd, 483 Green Lanes, London, N13 4BS.